Blackberry and “Everyone Worth Knowing”

product placementI’m thoroughly enjoying my current listen, “Everyone Worth Knowing” by Lauren Weisberger.

But I was quite surprised when one of the parties that the main character organizes is to promote the Blackberry mobile phone/pda from Research in Motion. Huh?

I thought… usually, authors use generic companies in books, just like they usually make up fictitious US presidents or Middle Eastern countries.

What is going on here?

I suspect that product placement has gone from movies and television into books now.

There was no particular reason for the party sponsor to be someone esoteric like Research in Motion.

It would have made more sense in fact for it to be a company like Apple, famous for its movie product placements.

I suspect that now we’re going to see characters drinking Snapple and visiting Home Depot. Or maybe not.

Maybe Lauren just loves her Blackberry.

Leave a Reply

Your email address will not be published. Required fields are marked *